boo-box – Social Media Ad-System

boo-box combines targeting power and innovative formats to explore marketing and advertisement in a way that supplements content, and sparks consumer interest.

In order to make this happen, format renovation cycles are rapid (3 months), and different contextualization levels are used (semantic analysis of the webpage, user profile, and publisher preferences) to choose the best advertisement strategy within a vertically integrated content network with over 4,000 publishers.

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Boo-box currently has over 4,000 registered publishers, forming a highly segmented content network.

We are constantly endeavoring to expand this network, achieving an average monthly growth rate of 10%.

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boo-box has already completed marketing campaigns in partnership with important advertisement agencies and their clients, and places products for the largest e-commerce businesses in Brazil.

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Stats

Verticais

Our network is vertically segmented to encompass websites and blogs covering a large variety of topics and areas. See a few examples below:

We are constantly expanding out network, organizing and creating vertical segments according to market trends and campaign demands.

Besides the examples above, we also operate in the following segments: Finance, Case Law, Politics, Advertising, Music, Art, Culture, Tourism, Sport, Teens, Environment / Sustainability, Behavior, Nerd, Metablogs and Auto Racing.

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For campaigns, boo-box has developed not only the traditional IAB formats, but also exclusive formats. Each format may be used either substituting products or running parallel to our in-content windows and widgets, thus creating the maximum possible exposure and visual variety.

Besides the above-mentioned formats, and thanks to our overlays, boo-box can work in tandem with agencies to create entirely new formats that will raise interest and increase cohesion between websites and campaigns. To know more about our personalized formats, please contact us with your needs and we will be happy to give further details.

For standard boo-box IAB and substitution formats, please observe the specifications below:

Tech specs

general terms

Accepted formats: GIF, JPEG, HTML, Flash
Flash Version: 7 ActionScript 2.0, without compression.

Click function:

on (release) {
getURL(_root.clicktag, "_blank");
}

FPS: 18

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